How to Build Relationships

in a Selfie Centered World

 

SATURDAY, Nov. 4 @ 8:30 AM

 

First impressions are critical in developing client relationships. Why is it we seem to hit it off with one person and never get to first base with the next? Everyone we meet filters each human interaction through two things: their personal behavioral style and they personal motivators preferences.

 

In this interactive session participants will identify and develop an understanding of their behaviors and motivators using a brief assessment. We will then use this information to identify varying approaches in relating and connecting with the people they do life with, personally and professionally. This new-found knowledge will help to customize verbal, non-verbal and written communication in ways that develop strong and lasting relationships.

 

 

 

About dianne

 

Dianne Guthmuller is the founder and owner of Next Generation Leadership, a sales and leadership consulting company that specializes in bridging generational gaps in today’s diverse workplace. Dianne believes the best leaders are life-long students of people.

 

After several successful careers, she still has an insatiable need to understand why people do the things they do. Dianne uses her 30-plus years of experience to inspire, equip and challenge individuals, teams, and companies to bring out the best in themselves and those around them.

 

Dianne lives in Freeport, Florida with her husband Harry. They have 5 children and 13 grandchildren.

Innovative SinCe 1902:

Essential for the Future

 

SATURDAY, NOV 4 @ 12:30 PM

 

Lamar Advertising has been in the Out-of-Home industry since 1902 sticking to our core business which is large format Digital & Static billboards as well as Transit and Airports.  As we continue to evolve in this every changing advertising world of Data, Technology and Digital we not only embrace this but more importantly we stat consistent with our core business, at it's simplest form Billboards.

 

Sit back and enjoy a travel back in time and see how the oldest Out-of-Home company in the United States has been Innovating. We will journey to the past ten years and share campaigns and technologies alike and take a peak into the future and near future while keeping one thing constant, basics of Out-of-Home with a technology twist.

 

 

 

About Ian

 

Ian is a graduate of Louisiana State University with a bachelor’s degree in Business Marketing & Communications minor.  After graduating from LSU, Ian spent several years with the LSU Sports Marketing Program, and served as Director of Marketing for the Triple-A affiliate New Orleans Zephyrs baseball team.

 

In 2004, Ian began his twelve-year career with Lamar in the Marketing Department focusing on Events & Sports Marketing. A year later, he transitioned to National Sales where he worked directly with OOH buyers & strategic teams for National agencies. Ian became Lamar's first Digital OOH Strategist in 2007 and since then he has developed what Lamar Digital is today as well as heavily influencing the OOH industry.

 

As the Director of Digital Innovation + Sales Strategy, he interacts with national clients brands and agencies to devise strategic plans utilizing Digital OOH across all mediums including mobile, social and up and coming industry innovations. Ian also works hand-in-hand with technology companies to drive future new innovations through the use of technologies like real-time feeds, social media platforms, and real-time data.

 

Ian also works with new and upcoming interactive technologies like VR, Beacons, AI and future of the connected cities, home and autonomous vehicles.  Ian also leads Lamar in the programmatic/automation platform as well as heavy focus on Mobile Data to better build OOH Networks and creative attributions for brand with this data.

 

Among these previously developed channels, Ian is also on the forefront as the Chairman of the Innovations Committee for the OAAA (Outdoor Advertising Association of America).  Here he and the board exploring upcoming industry advances like programmatic buying, furthering the mobile conversation and creating media plans based on consumer brand interaction across these same social platforms and big data.

 

Ian also is on the DSE (Digital Signage Expo) Advisory Board and DPAA (Digital Placebase Advertising Association) where he and the board focus on driving the industry to stay relevant in the advertising world.

 

  Outside of the OOH industry, Ian runs an interactive photobooth company, Smilebooth, with the same focus on innovation and constant technological advancements. He is also on the board and co-owner of TwoSon clothing company with a focus on high textile and American made denim. Also serves on the board of Baton Rouge Theater and Three O’Clock Project. He and his wife, Katie, reside in Baton Rouge, Louisiana with their son Wes and triplets Amelie, Ellie and Jake.

Creative Conflict:

Finding Your Authentic Voice

 

SUNDAY, NOV 5 @ 8:30 AM

 

When approached in the right way, conflict can enhance relationships and make teams more innovative. This one-hour presentation will include techniques to minimize defensiveness and encourage collaborative problem solving.

 

 

 

About athena

 

Dr. Athena du Pré, a Distinguished University Professor in Communication, teaches leadership, health communication, workplace dynamics and interpersonal communication. She also directs graduate programs in strategic communication and leadership, and health communication leadership.

 

du Pré has diverse experience working in journalism, public relations and academe, converging in the fields of leadership and health communication. She has authored or co-authored five books, and several chapters and articles on various aspects of communication. She is author of “Communicating About Health: Current Issues and Perspectives,” in 5th edition, and co-author of “Understanding Human Communication,” which is a best-selling communication textbook soon to be in 13th edition.

 

du Pré is a recipient of the Teaching Incentive Program award and has twice been honored with the University’s Distinguished Teaching Award. She was named UWF Distinguished University Professor in 2014. In that capacity, she is collaborating with 25 University students on an upcoming book. In the project, students work with leading scholars in the field to write chapters that highlight case studies in health communication.

 

She is the director of two yearlong leadership development programs at the University — one for staff members and one for faculty. In the community, she has served as a leadership development coach in health care, finance, law enforcement and aerospace organizations. An advocate of service learning, she oversees students in several hundred hours of community-based projects per year. She received a bachelor’s and master’s degree in communication from the University of Southwestern Louisiana, and a doctorate in communication from the University of Oklahoma.